Cheryl Deem has been with the American Spice Trade Association (ASTA) since January 2003 and as Executive Director has oversight of all Association programs. She works with the ASTA Board of Directors to set the strategic direction of the association and then works with the ASTA staff to ensure the goals are met. She represents ASTA at a variety of spice industry meetings around the world and those travels have taken her around the world to various spice growing regions including China, India, Sri Lanka, Vietnam and Turkey.
Cheryl’s husband, Rich, says she has the best job ever because ASTA members appreciate good food and wine and the travel is fascinating. So in their free time, Cheryl and Rich travel and enjoy good food and wine and are working diligently on their bucket list. They just checked off South Africa, hitting some of the country’s best restaurants, wine country and the Big Five on safari. Next up…Galapagos or Great Barrier Reef.